Brazil has numerous major sporting events coming up, including the FIFA Confederations Cup, the FIFA World Cup, and the 2016 Summer Olympics. In light of this, the Brazilian government has promised to monitor hotel rates to ensure they don’t take advantage of the events and raise rated to levels to high for tourists.
Gaston Vieira, Minister for Tourism, says “Starting now, we are going to control the daily [hotel] prices together – both the government and Embratur [the Brazilian Tourist Board] and owners and industry members.”
The government has already held conferences with hotel owners and industry reps. They hope these talks will reduce any punitive measures or interventions that may have to be taken in order to keep prices down. Vierra has also said that they have also been trying to contend with airline prices and trying to get more seats offered. He says tourism in the country remains too expensive, and he hopes these steps will help develop legislation to increase tourism within the country.
There is also a consulting firm, called Mise En Place, that was launched in Rio recently in order to help the hotel industry prepare for hosting such large events as the ones coming up. They are assisting in developing new properties and helping to improve current properties, operations, and service standards.
Recently, the Rio+20 Summit, that was attended by top officials and diplomats, was seen as a trial run to see how the city can handle such large events. It assisted the government in pinpointing the areas in the hospitality industry that still need improvement. They intend to further improve with the upcoming Confederations Cup before eventually hosting the World Cup and the 2016 Olympics, as they intend for these events to run as smoothly as possible.