Controversial World Cup Alcohol Law Approved


In 2003, when Brazil was chosen to host the 2014 World Cup, it promised to sell alcohol despite the alcohol ban that was instituted that same year in an attempt to reduce violence at the soccer matches. The promise was made after football‘s world governing body insisted alcohol be allowed because Budweiser is to be a sponsor.

The new legislation does not specifically authorize alcohol sales inside stadium walls, however it will allow Brazil to fulfill their promise to Fifa. Now the bill just needs to be signed into law by President Dilma Rousseff.

When the ban was put into place in 2003 it was expected to lower the game time violence that was becoming a big problem. Senator Lindbergh Farias has stated that the ban has successfully done so. In reference to the new World Cup law, he went on to say “They will only be able to sell them during World Cup; we’re not going to allow it in general.”

Some senators do not share Farias optimism, however. ” Fifa’s demand doesn’t make sense because the most important thing is that alcoholic advertisement is freely available.” said Senator Humberto Costa. He went on to say “To liberalize the use of alcohol, imagining that 10,000 to 20,000 beers sold in a match would change a company’s economic situation is absurd.”

Reduced price tickets has also been another disagreement surrounding the World Cup. Traditionally in Brazil, students and pensioners are given half priced tickets as a courtesy, however Fifa does not want this to apply to World Cup tickets due to the impact it may have on revenue. Instead, 300,000 tickets have been set aside for students, pensioners, and minority groups.